The Paris summer and winter sales 2025/2026 are coming! That is making huge bargains twice a year in January/February and June/July. Shops in France then sell their current range at greatly reduced prices to make way for the latest collections afterwards. The perfect opportunity to go on a bargain hunt in Paris for the famous French fashion brands in Paris or the best vintage shops in Paris to complement your wardrobe. Many stores will already offer fashion sales of 50% and even 70% at the start of the sales.
When are the summer and winter sales 2025/2026 in Paris? And what are the best places for shopping in Paris during the sales? In this blog article our tips & tricks to get the most out of the sales. Are you ready for the sales in Paris? Take advantage of attractive offers and bargains in your favorite fashion shops in Paris soon. Ideal to combine your city trip with the sales in Paris. Are you ready for the sales season?
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1. When are the winter and summer sales in Paris 2025/2026
• The summer sales in Paris will take place from June 25 to July 22, 2025
• The winter sales in Paris will take place from January 7 to February 4, 2026
• Good to know: in certain other departments of France, the sale may start at a different time.
2. Where you can shop during the fashion sales season
– Golden triangle: Hermès, Dior, Louis Vuitton, Ralph Lauren, Gucci, Céline, Armani and Valentino. These are just some of the luxury designers with beautiful showrooms in the famous triangle (Triangle d’or) along Avenue Georges V and Avenue Montaigne.
– Champs-Élysées: between Place de la Concorde and Arc de Triomphe. High end brands and smaller stores.
– Rue du Faubourg-Saint Honoré / Place Vendôme: a mix of luxury and haute couture boutiques. Leather gloves, designer bags, jewelry, etc…
– Rue Saint-Dominique: between Avenue Bosquet and Boulevard de la Tour-Maubourg. Nice selection of boutiques with mainly French designer labels, from affordable to very expensive.
– Marais district: starting along the Rue des Francs Bourgeois. Trendy boutiques with many young, French designers.
– Saint-Germain-des-Prés district: nice mix of well-known and emerging luxury labels and smaller French boutiques.
– Rue des Abbesses: small boutiques, lesser known but trendy designers.
– Place des Victoires: elegant luxury and high-end designer boutiques.
– Canal Saint-Martin: trendy clothing and concept stores. Lots of up and coming young French designers.
– Department stores: the major department stores in Paris such as Au Printemps and Galeries Lafayette, with hundreds of shops and boutiques with French and international brands.
– Rue de Rivoli: everything from souvenirs and global fashion chains to high-end fashion and art.
– Bercy Village: Former wine market with 42 warehouses converted into boutiques, restaurants and cinemas.
• Read also: 7x Best shopping streets in Paris: from budget to luxury →
3. Tips for shopping during the winter and summer sales
First, make a list of all the items you’d like to pick up during the summer & winter sales in Paris. This way you are well prepared for a walk! Be sure to visit the online webshop of your favorite fashion brands in advance. It is also useful to put on comfortable clothes while shopping and to set a maximum shopping budget.
A nice time to go shopping is during the week and preferably as early as possible. Most shops in Paris open their doors at 10 am and then it is usually not very busy.
The sales in Paris are not only a chance to shop, but also a way to discover the city. Combine your shopping session with a visit to a nice café, enjoy a walk along the Seine, or discover one of the many museums. Paris offers a perfect mix of luxury and coziness during the sales.
One last tip: the best time to go shopping in Paris during the sales is the third week. Then you have a chance to get the biggest discounts in the fashion sale. Also discover the 10 best French fashion brands in Paris or the 8 best concept stores in Paris to complement your wardrobe.
FAQ about the winter & summer Sales (Soldes) in Paris
• What are the Soldes in Paris?
The Soldes are official sales periods in France, regulated by law. Shops are allowed to offer big discounts, clear out stock, and even sell items below cost, which means great bargains for shoppers!
• When do the sales take place?
Twice a year:
– Winter Sales: Usually mid-January to mid-February
– Summer Sales: Usually late June to late July
Exact dates vary slightly each year, it’s worth checking before you plan your trip.
• How big are the discounts?
Discounts start around 30% and can go up to 50-70% by the end of the sales. The best selection is at the start; the biggest bargains are at the end.
• What can you buy during the Soldes?
Pretty much everything! Fashion, shoes, accessories, homeware, electronics, beauty products, even designer brands. Paris is a shopping paradise during Soldes.
• Where are the best places to shop?
– Big department stores: Galeries Lafayette, Printemps, Le BHV Marais
– Shopping streets: Rue de Rivoli, Rue Saint-Honoré, Boulevard Haussmann
– Trendy areas: Le Marais, Saint-Germain-des-Prés
– Outlet malls: La Vallée Village (great for designer brands at extra discounts)
• Are luxury brands on sale too?
Yes, but not always the most iconic pieces. Still, you can often find great deals on previous season collections at big brands in department stores and luxury boutiques.
• Is it very crowded?
At the beginning of the sales: yes! Expect busy stores, long fitting room lines, and lots of competition for the best deals. If you prefer a calmer experience, go during the second or third week.
• Can tourists shop tax-free during the Soldes?
Absolutely! If you spend over a certain amount (usually €100+ in one store), non-EU residents can get a VAT refund (around 12%). Don’t forget to ask for a tax refund form at the checkout.
• Any tips for making the most of the Soldes?
– Go early on the first day for the best selection.
– Know your sizes (French sizing can be tricky).
– Make a wishlist in advance.
– Wear comfy shoes, you’ll be walking a lot!
– Don’t wait too long for major brands; the best items go fast.
• Is it worth visiting Paris just for the Soldes?
Definitely! The city is festive, shops are beautifully decorated, and the atmosphere is exciting. Plus, shopping + Paris = always a good idea.
